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Question by Alex S: How important is each religion in Guatemala? How will religious practices have an effect on marketing?
I have found the major religions in Guatemala include Roman Catholic(50-60%) and Protestant(40%). There is also a small percentage of traditional Mayan religions, although I am more concerned about the most popular religions.
To be more specific I am wondering what religion and religious practices might have on marketing a new product in Guatemala and the steps a company might have to take in order to overcome these obstacles.

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